Do I Really Need a Blog?
The oxford language dictionary definition of a blog is the following, “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” The benefits of blogging are numerous, lets shine the light on this wonderful communication tool.
Why Blogger?
Whether you’re a business owner or running a personal project online, a blog can benefit you in a multitude of ways. As of 2022 there are 4.9 billion people online, blogging gives you the potential to reach a huge slice of this audience, by making you discoverable to search engines. Blogging gives you a little bit of everything, it builds trust with your audience, it shows you have an ear to the ground in your chosen subject/niche and it drives traffic that can be potentially converted to leads. What’s not to like? Well for one thing, blogging takes time and patience to get right, it’s a bit of a snowball effect. You won’t see fast immediate returns but overtime it can give you enormous results. It doesn’t matter what field you’re in, a blog can be an incredibly useful tool.
Free Traffic Anyone?
Blogging drives more traffic to your website; it’s the cornerstone of your success. Who doesn’t want more traffic? A good blog showcases everything you’re good at; it’s a sneak peak at your style and how you get things done or what you offer. If this is done well, you can build a loyal following. Search engine algorithms adore this, and potential readers will admire your commitment to remaining relevant and up to date on your chosen subject. In summary, the benefits of blogging are:
- Informal and conversational format
- Gives you access to potentially 4.9 billion people
- Allows you to showcase your expertise
- Showing your audience your dedicated to your niche by keeping them informed
- Builds a loyal following
- Easy way to regularly add content beloved by both readers and algorithms
- Builds trust and respect within your readership
If this sounds good to you, contact me and let’s work on your blog shine.
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