Articles are the central piece to the content puzzle. While on the surface there may be similarities between blogging and article writing, there are some important distinctions. Generally speaking articles are more informative than blogs, are written in third person, are much more formal and are based on data collection, examination, research and are always backed up. There are no opinions in article writing, or they are very rare and even they have to be backed up.
The main differences between blogs and articles are:
| Articles | Blogs |
| Word count often exceeds 1000 | Word count is around 300 – 500 |
| Written in second or third person | Usually written in first person |
| Lots of details, long form | As detailed as you like, but often short form |
| Audience is generally more patient, trying to understand and analyze/learn from content | Audience is generally reading content quickly, extracting basic information from the blog |
| More complex writing and terminology | Complexity depends on subject but generally meant to be read and understood by everyone |
| Not focused on Keywords | Tends to focus on one or a few keywords |
| Detailed research, synthesis, explanation, reports or interviews. | Opinions, experiences, tips and tricks, more feelings and personal. |
| Not SEO optimized | SEO optimized |
| Data, graphs and statistics | Images |
| Reviewed by an editor | Self Published |
| Not updated | Updated as frequently as possible |
| Information and fact | Insights and opinion |
| Articles are category based | Blogs are chronologically based, in order of time published |
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